Class Discussion

The engagement of humans in the responsible acts necessary to negate the trend of consumerism is paramount. We only make connections when we are able to see ourselves in the process. How do we implicate the consumer (us) in the act of consumption?

Advertising provides the medium of consumer attraction, so why not opt to attract responsibility in the same way. This can only be effective if the company advertising the responsibility is the same company who makes the products we are trying to relinquish/question.

One potential is that the market reflects the primary consumption.. We as consumers have the power of choice and our own vanity can aid us in the goal of responsible purchase. The environment is a more recent concern as we warm our planet and run out of fossil fuels. The goal then is to move to a more friendly and sustainable future. If the corporations produce a image of sustainability (with serious sustainability) then we will bite. And thus as enviro-products become more consumable then we can move towards driving the price down for accessibility to all markets.

ie. (point brought up in class) we will starve to have style. So make sustainability the new craze but do it with depth not veneer. LEEDs begins this trend but it must intensify to be meaningful. No one wants a LEED bronze when they can potentially have platinum.