Sunday, February 4, 2007

Faurschou's Obsolescence and Desire

In this article Faurschou is bringing to light the state of meaninglessness and triviality within the culture of late capitalism. She uses the fashion object, as the clearest and most pronounced example, to explore connections between human desire and the controlled frenzy of consumer culture.
Faurschou claims that fashion has lead to a totalizing logic that subsumes all commodities, so that one cannot escape the system of consumption; there is no longer a simple object that does not carry with it a place within this system. Some objects claim to be only valid as part of a system, for example some of the skin care products.
Faurschou also discusses the way in which we culturally absorb these systems. She claims that there is an abstraction of meaning whereby the true social and symbolic worlds are being marginalized through "reprocessing". She describes the acceleration and dissection of history by the fashion world and capitalist agenda, the results of which can be constituted as a symbolic divestment (the grand instrumentality of this process remaining hidden).
It is this symbolic divestment that is so disturbing to me, and yet people are so seemingly convinced of the value of the objects they buy. What Baudrillard says about filling the void vs. describing the void (pg 240) is powerful as well, in that the desire to experience is being fulfilled by something which only represents the possibility of experience.

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